Good Old Fashion "Word of Mouth" Advertising
Considered by many the most effective promotion method, studies show over 90% of consumers use recommendations when choosing products or services. Highly effective and virtually FREE, "Word of Mouth" advertising is a space you need to use to your advantage!
It's important to take the time to build a systematic approach & be mindful of your methods in this space. Being passive when it comes to this style of marketing will have little impact on driving results.
5 Useful Facts About Word of Mouth Advertising:
1. People LOVE to give referrals! They love to help & be on the "in" for who is the best in your category! Offering tips makes them feel good! Don't be shy about asking for their referrals, in fact, you're doing them a favor - you're helping their ego! Who's going to pass up an opportunity for that? NO ONE!
2. Being virtually FREE, this is one category of marketing with a HUGE positive impact on your ROI!
3. By "training" your referral sources to meticulously describe & dote on you to your potential customers, you'll notice that the quality of prospects and customers you generate from this style of marketing will be second to none!
4. Immediately you've got authentic, genuine credibility & trust. People like to work with people & companies they trust. It's hard to trust someone you've never met face to face, so if someone has already gained that trust you're ahead of the game already. Your potential customers & prospects will automatically trust you because their family or friends do!
5. Since your referral source did the "selling" for you, you'll have fewer issues when it comes to price for your products or services. The prospect knows how great you are & the value you deliver so you're not going to compete on price like your competitors without the "referral edge". -Wise Guyz Marketing
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